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""Helping People Buy: The Most Important Things A Salesman Can Do To Get Ahead"" by Eugene Whitmore is a comprehensive guide for sales professionals looking to improve their skills and increase their success in the industry. The book covers a wide range of topics, including the psychology of buying, building relationships with customers, effective communication, and closing sales. Whitmore draws on his extensive experience in sales to provide practical advice and real-world examples that can be applied to any sales situation. He emphasizes the importance of focusing on the customer's needs and interests, rather than just pushing products or services. He also stresses the value of building trust and rapport with customers, as well as the importance of following up after a sale to ensure customer satisfaction and repeat business.Throughout the book, Whitmore provides actionable tips and strategies for sales professionals at all levels, from beginners to seasoned veterans. He also addresses common challenges that salespeople may face, such as dealing with rejection and overcoming objections.Overall, ""Helping People Buy"" is a valuable resource for anyone looking to improve their sales skills and achieve greater success in the industry. Whether you are a sales professional or just starting out in the field, this book offers practical guidance and insights that can help you build stronger relationships with customers and close more sales.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.