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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective
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Product details
| Management number | 201817108 | Release Date | 2025/10/08 | List Price | $22.33 | Model Number | 201817108 | ||
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Format: Paperback / softback
Length: 212 pages
Publication date: 01 September 2022
Publisher: Springer Fachmedien Wiesbaden
Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.
Weight: 310g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658368173
Edition number: 1st ed. 2022
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