Organizational Listening for Strategic Communication: Building Theory and Practice

This book explores the use of listening as a strategic communication tool across various contexts, including corporate, government, and nonprofit environments, and offers insights and recommendations for practice.

Format: Hardback
Length: 302 pages
Publication date: 19 June 2023
Publisher: Taylor & Francis Ltd

Embracing listening as a valuable tool for enhancing organization-publics and organization-employee relationships, this comprehensive book provides theoretical and practical insights into effective listening across diverse strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals offer original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They delve into topics such as leveraging artificial intelligence and social media, activism, social justice, and ethics, as well as promoting diversity, equity, and inclusion within and outside organizations. Each chapter concludes with practical recommendations for strategic communication practice.

This book appeals to researchers and advanced students in public relations, strategic communication, organizational communication, and listening, offering valuable insights and practical applications for building stronger relationships and achieving strategic communication outcomes.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032227153