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Management number | 201816790 | Release Date | 2025/10/08 | List Price | $15.31 | Model Number | 201816790 | ||
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The book "Brand Love" by Lydia Michael discusses how brands can evoke emotions and build long-lasting consumer-brand relationships. It offers insights from interviews with successful brands and a brand love model that combines emotional and rational drivers to inspire brand loyalty and advocacy. The author emphasizes the importance of capturing the hearts of customers, especially during challenging times, and provides practical strategies for marketers to achieve this.
Format: Paperback / softback
Length: 232 pages
Publication date: 03 July 2023
Publisher: Kogan Page Ltd
The best brands have a profound ability to tap into the hearts and minds of their customers, creating a deep and meaningful connection that goes beyond mere transactions. Just like personal relationships, individuals form emotional attachments to brands that resonate with their values, aspirations, and experiences. As a marketer, it is your responsibility to nurture and strengthen this relationship with your consumers. In her book, "Brand Love: Building Culturally Inclusive, Long-Lasting Consumer-Brand Relationships," marketing and brand strategist Lydia Michael delves into the art of creating culturally inclusive, long-lasting consumer-brand relationships.
Brand Love explores the powerful emotional appeal that brands have on their consumers and explains why it is crucial for brands to earn the love and loyalty of their customers. The author provides valuable insights into what marketers need to do to make their brands irresistible to consumers. Through in-depth brand interviews and insights from companies like Huda Beauty, LEGO, and Toyota, Michael showcases the best practices and strategies for building brand love.
She also shares her own experiences and observations from working with clients in multicultural settings, providing valuable insights into the nuances of consumer behavior across different cultures. The book offers a comprehensive brand love model that combines emotional and rational drivers to inspire brand loyalty and advocacy. By humanizing brands, personalizing their offerings, and fostering trust, marketers can create a deep emotional connection with their customers.
Furthermore, the book highlights the importance of relevance, differentiation, and innovation in reinforcing brand love and ensuring long-term profitability. Whether you are a marketer for a large multinational corporation or a small startup, "Brand Love" provides valuable guidance on how to capture the hearts of your customers and build a brand that resonates with people on a profound level.
Weight: 362g
Dimension: 156 x 234 x 24 (mm)
ISBN-13: 9781398611276
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