Business Skills for the 21st Century

This textbook is designed to help students develop essential business skills for the 21st century, including communication, cooperation, creative/critical thinking, and data-driven decision-making, which are needed in volatile, uncertain, complex, and ambiguous (VUCA) workplaces and social environments. It draws on the UN's Sustainable Development Goals (SDGs) to emphasize the role of business skills in balancing prosperity and purpose.

Format: Hardback
Length: 392 pages
Publication date: 25 December 2023
Publisher: Sage Publications Ltd

This comprehensive new student textbook is a valuable resource for developing essential business skills for the 21st century, with a strong focus on problem-solving, opportunity identification, and solution finding within organizational and societal contexts. The textbook draws upon a wide range of actionable, conceptual, practical, case, and visual material to equip students with the knowledge and tools they need to succeed in today's dynamic business environment.

The skills and competencies covered in this textbook are highly relevant and valuable in today's workplace and social environments, which are characterized by volatility, uncertainty, complexity, and ambiguity (VUCA). These skills include effective communication, collaborative teamwork, creative and critical thinking, and data-driven decision-making. By emphasizing these skills, the textbook aims to prepare students for the challenges they will face in their professional and personal lives.

The author of this textbook, Marc G. Baaij, is an Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam. With extensive experience in the business world, Professor Baaij brings a wealth of knowledge and expertise to the classroom. The textbook is organized into chapters, each with a clear focus and objectives. Each chapter includes short videos from the author, providing overviews of the key concepts and topics covered.

One of the key strengths of this textbook is its emphasis on practical application. The cases and examples used throughout the text are real-world scenarios, drawn from various industries and sectors. This helps students to connect the theoretical concepts with practical applications and to see how business skills can be applied in different contexts.

Another notable feature of this textbook is its integration of the United Nations Sustainable Development Goals (SDGs). The SDGs are a set of 17 global goals designed to address the world's most pressing social, economic, and environmental challenges. By incorporating the SDGs into the textbook, the author highlights the role of business skills in balancing prosperity and purpose, and in contributing to the achievement of these goals.

In conclusion, this comprehensive new student textbook is an excellent resource for developing essential business skills for the 21st century. With a strong focus on problem-solving, opportunity identification, and solution finding, the textbook provides students with the knowledge and tools they need to succeed in today's dynamic business environment. The inclusion of practical applications, real-world cases, and the integration of the SDGs make this textbook an invaluable tool for students seeking to make a positive impact in their professional and personal lives.

Weight: 930g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529600018