Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Luxury-art collaborations have become a powerful way for luxury brands and artists to position themselves in the market, engaging with clients and audiences. This book explores the socio-cultural valence of these collaborations, focusing on how they reflect the postmodern condition, liquid consumption practices, the evolution of luxury stores and museums, the emergence of hybrid spaces, the temporal features of collaborations, and how they reshuffle traditional status dynamics. It appeals to a wide range of readers, from academics and students to professionals in the luxury industry and the art world.

Format: Hardback
Length: 114 pages
Publication date: 11 April 2024
Publisher: Taylor & Francis Ltd

Over the past few decades, the trend of luxury brands collaborating with the art world has gained significant momentum and importance. Initially perceived as mere marketing gimmicks or passing fads, luxury-art collaborations have gradually emerged as a powerful strategy for luxury brands to position themselves in the ever-evolving market and engage with their discerning clients and audiences. This insightful book delves into the socio-cultural significance of these collaborations, shedding light on their profound impact on postmodern consumption practices.

In the realm of postmodern consumption, luxury-art collaborations are intricately intertwined with the values and practices of individuals who embrace the fluidity and temporality of modern life. These collaborations reflect the postmodern condition, characterized by the blurring of boundaries, the fusion of different genres, and the pursuit of authenticity and experience. They also highlight the prevalence of liquid consumption practices, where individuals consume objects, contents, and ideas in a constantly shifting and evolving manner.

The book explores the multifaceted impact of luxury-art collaborations on the luxury industry and the art world. It examines how these partnerships shape the evolution of luxury stores and museums, creating hybrid spaces that blend art and commerce seamlessly. It also delves into the temporal aspects of these collaborations, highlighting their short-lived duration and fast-paced tempo, which contribute to their exclusivity and allure. Moreover, the book explores how luxury-art collaborations redefine traditional status dynamics, challenging social hierarchies and creating new boundaries based on experience and access. It sheds light on why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs, as they seek to tap into the growing demand for authenticity and meaningful connections.

This book appeals to a diverse range of readers, including academics, students, professionals, and enthusiasts alike. It offers valuable insights into the complex interplay between luxury, art, and culture, providing a comprehensive understanding of the socio-cultural valence of luxury-art collaborations. Whether you are interested in art business, luxury studies, consumption behavior, or the broader realm of social and cultural matters, this book is a must-read for anyone seeking to navigate the ever-evolving landscape of luxury and art.

Weight: 278g
Dimension: 142 x 224 x 14 (mm)
ISBN-13: 9781032227702