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Perspectives in Marketing, Innovation and Strategy

Perspectives in Marketing, Innovation and Strategy

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Product details

Management number 201814054 Release Date 2025/10/08 List Price $23.66 Model Number 201814054
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 254 pages
Publication date: 18 December 2024
Publisher: Taylor & Francis Ltd

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

Weight: 450g
Dimension: 232 x 157 x 19 (mm)
ISBN-13: 9781032574868

Perspectives in Marketing, Innovation and Strategy

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