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Marketing 5.0: The Role of Human-Mimicking Technology
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Product details
| Management number | 201813676 | Release Date | 2025/10/08 | List Price | $47.33 | Model Number | 201813676 | ||
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Format: Hardback
Length: 256 pages
Publication date: 14 March 2025
Publisher: Emerald Publishing Limited
Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.
Weight: 666g
Dimension: 229 x 152 (mm)
ISBN-13: 9781837978168
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